Lotion is a product that helps hydrate the skin and makes it look healthy. It is possible to find a variety of lotions for different skin conditions. The businesses selling the product want the target audience to notice it and end up buying it. Lotion boxes can convince people the brand is selling a lotion worth buying. 

People will only buy a product they know will be good for their skin. If packaging is able to give a positive first impression, shoppers will consider buying the lotion a certain brand is selling whilst ignoring the competition.

The following looks at how custom lotion packaging is made to protect bottles:

Sturdy packaging material

Lotion may be placed in a sensitive bottle that needs to be protected. This can get damaged when exposed to pressure, bumps, jolts, etc. However, if the bottle is placed in a strong box, it is more likely to reach customers in good condition.

Strong packaging stands out as it convinces people a lotion worth buying is in it. People will trust the brand has manufactured a high-quality product that will give its claimed results. With lotion packaging, a brand must be conscious, as people will not want to buy a product that will damage their skin. 

Weak packaging gives an image like this, whilst strong packaging gives people confidence to buy the product.

The product will be kept safe if it is placed in a box made with paperboard or cardboard. Luxury brands can select greyboard or chipboard to make a rigid box to let the target audience know it is a premium brand selling a high-end lotion.

Eco-friendly brands can convey their values whilst protecting the product when it is placed in a box made with recycled paperboard or Kraft paper.

Store product securely

The lotion bottles need to remain stable in the box so that they do not move around and get damaged. This occurs when the box is too large for the product. Customers even get the wrong impression of the quantity of the product when it is put in a huge box.

If the packaging is too small, the lotion bottles can even get damaged because the box may end up breaking. Therefore, the packaging needs to be the correct dimensions to store the bottle securely, ensuring it does not end up breaking.

The custom box packaging is customized according to the size and shape of the bottle, but the following are some general box sizes:

● Travel size or small bottle: This is a 1-2 oz bottle. The packaging can be 2 x 2 x 4 inches.

● Medium pump bottle: This can be a 250 ml bottle. The packaging can be 2.5 x 2.5 x 6.5 inches.

Use of packaging inserts

Packaging inserts are useful, especially if a brand is packaging bottles that are sensitive and made of glass. A brand can select the right inserts to place in the box according to the image it wants to convey.

For instance, a high-end brand can use custom foam inserts to hold the sensitive bottle in place. If more than one lotion bottle is put in the box, a brand can add custom cardboard inserts that separate the bottles and hold them in place whilst presenting them in an organized way to people.

Packaging details

The packaging needs to include information about the product that will let people know about it without overcrowding the box with too much information.

If a fragile lotion bottle is placed in the box, a brand can mention this on the packaging so that it is handled with care.

Details about the lotion that consumers need to know will be mentioned clearly, such as what the lotion is for, its scent, ingredients, expiry date, warnings, what skin type it is for, etc.

A brand can even add a scannable QR code that will let people know about the lotion when they visit the brand's website after scanning the code.

The packaging design will even stand out so people are drawn to it. According to the values of the business, it will design the packaging so consumers can align with them.

A high-end brand will make the packaging look high-end by adding colors like rose gold on the box or a shade related to the scent of the lotion to let people know about it.

A brand will even add its contact details, such as its logo, address, social media links, etc. People will know the brand’s products and be able to recognize them with these details.

The lotion packaging are made to protect the sensitive bottle when the box is strong and made according to the dimensions of the product to fit it properly.

If you are looking for strong and attractive lotion boxes, feel free to contact EZ Custom Boxes.

EZ Custom Boxes gives clients:

●     Good-quality packaging materials

●     Custom packaging designs

●     Wholesale packaging

Contact Details:

●     Email: [email protected]

●     Phone: +1-888-515-1263